
Jil Sander opened her first Hamburg store in 1967 aged just 24, but it was with the advent of '90s minimalism that her pure, understated designs really came into their own. Today the label continues to display the same androgynous, clean-lined aesthetic that made it famous.
As the designer herself once said: “If you wear Jil Sander, you are not fashionable, you are modern.”