R13, an elevated denim-driven brand, debuted in the fall of 2009 in New York City. Its unique and subtle design details are heavily influenced by authentic American traditions and history. The luxury brand delivers categories of denim and leather, both of which age with grace, taking on the soul of its wearer and one’s love for it multiplies with time and usage. It is rugged yet chic, yet remaining unpretentious and genuine. R13 jeans are made from luxe Italian and Japanese denim and produced in a highly specialised boutique factory in Italy and Japan. 

When R13 burst on to the scene, fashion girls instantly gravitated towards the brand's denim staples. While the brand’s offerings found its way into many a girls’ closet – the designer behind the denim remained anonymous. Fast forward to 2016, when the R13 founder and designer Chris Leba decided to reveal himself after leaving a full-time stint at Ralph Lauren, most recently as the vice president of design.